There’s a new name in complete connected fitness systems that comes with a trusted brand reputation. HTC and Under Armour have partnered to unveil the UA Healthbox today, a fitness ecosystem that consists of a fitness tracker, heart rate monitor and scale that are well integrated with Under Armour’s suite of fitness apps like the well-loved My Fitness Pal.

The UA Band is a wearable, much like the Fitbit Charge with the design of a Nike Fuleband, the UA Heart Rate is an accurate chest strap and the UA Scale is a WiFi connected scale. All three work together to paint a more complete picture of your health, which is recorded and measured in Under Armour’s Record app.

At first blush, you might think Under Armour and HTC will have a hard time differentiating their connected fitness system next to Fitbit and Withings, but by bundling the products together under a trusted name, utilizing apps people already know and love, the UA Healthbox is already off to a better start than some competitors.

The UA Healthbox will be available January 22 for $400.