Late Friday afternoon, 20 percent of HTC America’s 150 employees learned that they had been laid off. Based on HTC’s recent financial struggles, the layoff announcement isn’t surprising. Sales of HTC’s phones have been on the decline for nearly two years, and the company is expecting to post a loss in Q3 – a first in the company’s history.

Jason Mackenzie’s note to the press expressed sympathy towards those who had lost their jobs while exuding confidence that the company’s commitment to produce top-tier products like the HTC One would not waiver. While some may look at this incident as a sign that HTC is a failing company, lets not forget that HTC’s work force was geared up to support a trajectory of growth – a scenario that hasn’t come to fruition. We wouldn’t be surprised at all if HTC announces a round or two of layoffs in Taiwan as the company readjusts its workforce to meet its current market conditions.

Today’s reduction in force is a decisive action by HTC Corp (US) to streamline and optimize our organization and improve efficiencies after several years of aggressive growth. Realigning its human resources against key strategic initiatives will help HTC more effectively advance into a new stage of growth and innovation. This is a hard decision that has direct impact on people who have contributed to the growth HTC has experienced the past several years. However, to achieve our long-term goals as a business and return maximum value to our shareholders, this is a necessary step to drive ongoing innovation, ensure our ability to create strong products like the HTC One, and forge strong customer relationships that solidify our future. HTC is proud of its employees and has a track record of hiring the best and brightest; we continue to hire in strategic areas and encourage impacted employees to apply for open positions that are a fit for their skills.Jason MackenzieHTC