iPhone / iMac / MacPro / MacBook Articles

Google 'Monotune' is goddamn good metaphor marketing

Great advertising strikes a chord, in this instance quite literally, with consumers. The best compares the primary product to another, effectively evoking emotional connection....

Apple dicks about with its site code to avoid a kerning cock up

As pointed out on Twitter, and reported by TechCrunch, Apple made a little tweak to its website’s CSS code to prevent people misreading the...

Why Apple is right to reject the order to unlock a killer's phone

Apple has been ordered by the US courts to help the FBI gain access to data on an iPhone belonging to San Bernardino gunman...

Apple, bring on the 9.7-inch iPad Pro!

Not too long ago, we were talking about tablets as PC replacements. Consumers were buying them in droves, losing interest in desktops and laptops....

Tim Cook is absolutely right

Some documents are historically significant. They mark moments, comment on them, in manner demanding future citation and even use in courts or classrooms. That's...

Apple takes its FBI fight to Congress — read the company's powerful opening statement

As you know, the FBI wants Apple to help unlock an iPhone linked to one of the San Bernardino shooters. Apple is resisting the...

Apple's new Trade Up With Installments program aims to lure Android users to iPhone

Apple has launched a new program called Trade Up With Installments which makes it possible to upgrade to the latest iPhone in a more...

Apple win: New York judge dismisses FBI request in iPhone unlocking case

A New York judge has rejected an FBI demand for Apple to bypass the lock screen of a seized iPhone. Judge James Orenstein ruled...