Pay-Per-Click Articles

Bidding for top position on a SERP: what does it get you?

Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more...

AdWords Smart Goals: not a smart move for advertisers

If I told you that your company could automate your paid search advertising bids based on the conversion data of thousands of other businesses,...

29 super useful PPC tools you need to try this year

Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive...

11 reasons why your Facebook ad measurement is messed up

A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard...

Seven excellent tips for making the most of Gmail Ads

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time...

Six unusual steps for a successful Twitter lead generation campaign

Do you want more qualified leads? Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true!...

Google to close its financial comparison service

Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US.  On the...

Google kills Right Hand Side Ads: what does this mean for marketers and users?

As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate...