Pay-Per-Click Articles

A comprehensive guide to advertising on Facebook

Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution. Facebook is the...

What are the busiest times for stores on Black Friday?

If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google’s location data says.  Google...

Brand name bidding: should you buy ads for your brand terms?

Earlier today I wanted to visit Taskrabbit, so typed the brand name into Google to navigate my way to its website. Here’s what was shown...

Customer journey from search to checkout – Star Wars: The Force Awakens tickets

In which we take a look at the experience of searching for a product, looking at a brand’s paid search ad for the item...

Three ways we failed at B2B PPC in 2015

Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C. Last year,...

AdWords Scripts: how to find landing page errors

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it.  Aside from ad copy updates...

Dedicated thank you pages are no longer optional for PPC

I hate to be dramatic, but that’s just the way I’ve been feeling recently. Are there technically ways to get around having a dedicated Thank...

14 KPIs and metrics Google can use to measure the purge of Right Hand...

You’ll have no doubt read about Google’s recent jettisoning of its sidebar ads, in favour of more ads placed at the top of the...