Pay-Per-Click Articles

How can marketers use TV ads to drive searches?

How can marketers use offline ads to drive brand and product searches? In this post I’ll look at some examples, stats and suggested best...

10 of the most popular SEW guest articles from 2015

Guest writers are a big part of Search Engine Watch, and they have contributed some excellent content in 2015.  So, after a look in Google...

Four simple paid search resolutions for 2016

After the turkey is eaten and you have watched enough bowl games to make your head spin, it’s time the think about the New...

Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?

When pay-per-click (PPC) advertising first appeared during the final years of the last millennium, those of us who jumped in early were enchanted by...

10 things to look for in your site search data

The terms that customers type into your internal search function can represent a wealth of valuable data.  This data can help you to gain an...

Three off-the-beaten-path ideas that PPC pros should think about in 2016

Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. But...

US display ad spend will overtake search ad spend in 2016… wait, what?

In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in...

Three things advertisers should consider about Yahoo and Google’s deal

On October 20th, Yahoo announced that it had reached an agreement with Google that would give Yahoo the option of serving Google’s paid, natural...